Multimedia is so very crucial for communicating with your shareholders. Even though it’s almost 3 years old right now, the following video is a perfect example of how to use online media to help connect your company with the general public.

Points about this video:

1. It’s well scripted but simple
2. It lasts < 3 minutes
3. The spokesperson is a well-known relatable face
4. It's filmed on a laptop (a 2009 model laptop mind you)

What can you learn from this?

You dont need expensive equipment to make engaging online content. Some of the most well recognized on personalities have gotten that way making short videos in series using the webcam in their laptop or the camera on their iPhone. With some good lighting and a clear bright background you can do a really good job with simple tools.

There’s also no need for major editing. This video was probably practiced a few dozen times and recorded in one shot.