‘…this was actually answered on our call…’
Have you ever found yourself saying that to an investor? Your earnings call is an asset, put it to work
by creating an Audio FAQ. You can link retail investors to individual questions, share pieces of the call
in social media and generally provide a better experience of your earnings call to your analysts.
An Audio FAQ is exactly what it sounds like, a resource for your investors to answer their own questions without involving you in the process. In this case, we take the individual questions from your most recent earnings call and make them available for the public to find and use. Imagine, the exact audio from your earnings call, repurposed into an easy-to-navigate online resource that can save you hours of time answering the same questions as your management team.
WHAT DOES IT LOOK LIKE?
HOW IT’S DONE
BREAK IT UP
Just like with a podcast, we grab the Mp3 from your call and break it up into individual questions. The full call can be replayed if all the tracks are played in order. But in most circumstances, investors will want to listen to individual questions more than once before moving on. Each track or question also includes the full transcript so the listener can follow along.
EMBED IT ANYWHERE
As you can see in the example above, the full Audio FAQ can be embedded into any web page. This means you can have every question available for replay on your IR site. It ALSO means though, that other content producers can use elements of the call in the own blogs posts or articles. The result being that your CEO won’t be misquoted form the transcript because the exact audio from the call can be embedded and played.
POINT TO QUESTIONS
Because each individual question has its own page within Soundcloud, you can direct questions from investors to the individual answers within your call. Forget simply saying “our CEO answered this on the call yesterday”. Instead, send the answer directly to the investor so they can listen and absorb. Over time, they’ll learn that they can use this to navigate a call, and they might not even pick the phone up to ask you in the first place.
On what your audience is most interested in. Detailed analytics will allow you to see which parts of the call are the most listened-to. This will help guide your prepared remarks in the future.