Google has some wonderful Social Media tools for IR, including Google+ and YouTube. But today, we’re going to take a look at a few of Google’s other awesome web apps and how exactly they can assist in marketing your public company.
Read on for a look at Analytics, Webmaster Tools, Reader, Google Finance and Blog Search.
The following is the process that IR Smartt believes publicly listed companies must go through in order to disclose material information to the public, while remaining in accordance with the SEC’s 2013 Guidance on Social Media. This Complete Social Media Disclosure Checklist was compiled from online resources including the fantastic blog by KCSA Strategic Communications and in particular, their CEO, Jeff Corbin. For more about Jeff’s latest project, check out TheIRApp.com.
This piece, by Jeff Corbin, CEO of KCSA Strategic Communications was published on their company blog today. I wholeheartedly agree that Netflix is being reckless in their disclosure policy. In another blog we wrote (again earlier today) titled “Latest SEC Social Media Ruling Is Nothing New” we explained the process that a public company should go through when using Social Media for disclosure. Page bottom , you’ll find a similar checklist.
Plenty has been made of the SEC’s Social Media Guidance this month. Much of the criticism of the Guidance seems to make the point that the SEC has not gone far enough in laying out a framework for the use of Social Media for disclosure. While you could make that argument, we feel that the 2008 ruling on the use of company websites for disclosure actually makes things pretty clear.
The SEC’s recent Social Media guidance is a great thing for companies like ours who have been actively championing the use of Social Media by companies to disclose material information. With the green light officially given, the potential is there for a huge shift by public firms of all sorts towards Social Networks.
In an effort to create more conversation and industry collaboration from the #IRChat stream that has appeared on Twitter recently, IR Smartt and our partners have begun working on a Google+ community devoted to the Investor Relations industry.
At present, more than two dozen posts on Twitter use the #IRChat Hashtag everyday. Yet most of the links are self-serving and engagement is minimal. The Google+ community we’re trying to start here is aimed at collective collaboration to provide the best resources to all IROs and industry representatives.
The Securities and Exchange Commission (SEC) recently released a report outlining approval of the use of Social Media outlets, such as Facebook and Twitter for the dissemination of material non-public information by corporations, as long as certain requirements are met.
The report began as an investigation into Netflix $NFLX after a non-sanctioned disclosure by the firm’s CEO on his personal Facebook profile but is now being held up as the green light for the use of Social Media for Investor Relations.
Sprout Social has added a new option for Facebook photo uploads through the Sprout Social dashboard. You can now post photos directly to your Facebook Timeline album.