#IRchat – Weekly Roundup 1

irchat weekly roundup

Today marks the first installment of our #IRchat weekly roundup. Below you’ll find links to the latest news affecting our industry. Because IR Smartt is a Social Media strategy firm, much of this content is Social Media focused. We’ll also include a few tips and tricks for our IRO friends who are trying to launch or manage their company’s Social Media strategy.

Keep it on the down-low… but in the next few weeks we’ll also be working on a Podcast that will give our readers access to this content on the go.

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Google Branding for Investor Relations

google branding investor relations

When I first started my role here as Business Development Manager, my boss pulled me in to his office and asked me to research the online branding for a PR client we were working with – over 60 companies. My job was to establish what each company’s google searches represented, how they looked, and their Social Media. The results were shocking. How could companies that have thousands of employees have such poor branding online? Was this actually happening?

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Google Tools for Investor Relations

google tools IR strategy

Google has some wonderful Social Media tools for IR, including Google+ and YouTube. But today, we’re going to take a look at a few of Google’s other awesome web apps and how exactly they can assist in marketing your public company.

Read on for a look at Analytics, Webmaster Tools, Reader, Google Finance and Blog Search.

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Latest SEC Social Media Ruling Is Nothing New

Plenty has been made of the SEC’s Social Media Guidance this month. Much of the criticism of the Guidance seems to make the point that the SEC has not gone far enough in laying out a framework for the use of Social Media for disclosure. While you could make that argument, we feel that the 2008 ruling on the use of company websites for disclosure actually makes things pretty clear.

2008 website disclosure guidance

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SEC Decision will be tougher on Investors than Public Companies

sec social media investors

The SEC’s recent Social Media guidance is a great thing for companies like ours who have been actively championing the use of Social Media by companies to disclose material information. With the green light officially given, the potential is there for a huge shift by public firms of all sorts towards Social Networks.

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IR Smartt Releases #IRChat Google+ Community

#IRChat on Google+In an effort to create more conversation and industry collaboration from the #IRChat stream that has appeared on Twitter recently, IR Smartt and our partners have begun working on a Google+ community devoted to the Investor Relations industry.

At present, more than two dozen posts on Twitter use the #IRChat Hashtag everyday. Yet most of the links are self-serving and engagement is minimal. The Google+ community we’re trying to start here is aimed at collective collaboration to provide the best resources to all IROs and industry representatives.

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