How should your public company brand yourself for investor relations? Astra examines how IROs should be using various google tools.
Were excited to be participating in the NIRI Southwest 2013 conference this year. See y'all at the event in Fort Worth.
How should IROs measure social media ROI? Today, we analyze which ROI metrics you should consider.
Feel free to download the NIRI investor event app for the 2013 regional conference in DFW. For more on apps, visit our apps page.
Can IROs use google+ profiles as part of their investor relations strategy? Possibly - if the investor relations program targets the right investors.
Uptake of new communication technology is very slow in the investor relations industry. We believe this is going to change. Here's why.
Jeff Corbin's piece on Netflix SEC abuse. An excellent resource on disclosure policy.
In our final look at the messy, public coup d’etat mounted by a consortium of activist shareholders against Darden Restaurants, we’re going to have a look at Darden’s media profile throughout the ordeal, and what the conquering activist funds did…
Is it game over for public companies that activist investors like Carl Icahn have targeted? Learn about handling activist investors inside.
Misuse of social media is a common practice in IR. To avoid misuse of social media, just avoid these simple don'ts.