We love integration. Since Google really got the ball rolling with Analytics and Adwords back in 2006, everyone has been looking for ways to get their apps and plugins onto other peoples websites.
Online Commenting Policies
In an industry where online comments are becoming an increasing concern for IROs, should online coming be a part of your social media policy? If you want to remain compliant with the NLRB Social Media guidance, we suggest that you should.
Should you allow company Facebook comments?
Essentially what we’re talking about when we mention commenting systems, is the ability for content consumers to provide feedback to content creators while simultaneously pushing that content through their own social networks. There are a few great plugins for content websites that allow this. In particular Disqus.com is wonderful. The app can be installed very easily on any website including WordPress-based company websites or many press release services.
By remaining logged in to your Discus.com account when viewing and commenting on content around the web, companies or individuals are able to market this content for the content creator by commenting on the page. Make no mistake, this is an excellent innovation for both the content consumer and creator.
The advantage of a system like Discus is that it allows a reader to select and then push that content to their social networks, or not as the case might be. This makes publishing info to Twitter (for example) very easy and means you don’t need to worry about copying links and coming up with clever titles for your Tweets etc. In the future I would expect apps like Discus to create a complete analytics module.
Facebook Company Comments
Facebook provides a similar plugin for use on websites. However to date it was of limited value to companies who use the social network. This was because Facebook commenting only allowed you to comment on an article as an Profile, not as a Page. This meant you couldn’t post a Facebook comment as a company.
This was limiting as it meant a company’s IR person would be able to publish the content to their personal Facebook feed but not to that of the company. However, in recent days, this formula has changed.
Using Facebook Commenting
When you’re viewing a page of content, you are now able to comment on the content as a Facebook Page. This process of allowing companies to comment independently means that Facebook commenting has been turned into a legitimate investor relations tool. You’re unlikely to get many IR firms championing the idea right now, but this will change over time.
The Commenting Process
- Find the Comment
- Box Select your Company Page
- Leave your Comment
- Push your Comment to Facebook
Now we appreciate that posting everything you comment on to your Facebook wall could become somewhat tiresome after a while, so luckily, Facebook commenting gives you the ability to either select or de-select this option. In general, we recommend only posting 3-4 articles to your Facebook Wall each week as part of a broader social media strategy, so leaving this option unchecked most of the time is probably the best bet unless you come across some absolutely stunning material.