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Does CEO online reputation management matter? (SXSW 3)


Two days down. SXSW has probably already exhausted you. But if you’ve ever had a problem with a CEO who struggles with the concept of Reg FD then there are some great sessions today on CEO online reputation management. This is a primary focus of our online branding services. If Seth Myers was any good last night, I’m sure you weren’t in bed before 2am. So try to manage your reputation by being up early.

Sunday is typically the biggest networking day for SXSW Interactive but this blog focuses more intently on the sessions you can get something from if you have CEO reputation management concerns. If you have concerns about your online reputation, today is a crucial learning opportunity.

Remember to stop by the registration tent in the conference centre to grab your Swag Bag if you haven’t already. Sunday will have the smallest registration lines so maybe this is a good option if you want to beat the crowd.

Your Brand, Your Market & Why DC Cares

11:00AM – 12:00PM
I couldn’t say it much better than this. While what’s happening in Washington is heavily guided by special interests, the influence technologists can have in innovation hubs around the country is not often talked about, but fundamentally important. These tech communities, particularly Austin, have the attention of policymakers (and competing markets) and it’s an opportunity for you to educate them about your product, your company and the dynamism of our industry.

Crowdsourcing Lessons with Kickstarter

12:15PM – 1:00PM
The JOBS act has ushered in a period of change in how start-ups particularly are going to be funded. This will be a great session for anyone working at a public company or a private one that is about to undergo an IPO.

Are We All Producers Now?

3:30PM – 4:30PM
Dana Brunetti, Pres & CEO at Trigger Street Productions is giving what should be an eye-opening speech about the future of media, personal branding online, and how Hollywood and Silicon Valley continue to converge. Check it out if online reputation management is important to your CEO. HINT: It should be unless you’re working completely without any content strategy.

That Was the Old Me: Managing Online Reputation

5:00PM – 6:00PM
There’s definitely an HR element to this presentation. ‘91% of hiring managers now look at social media profiles when screening job applicants, and one in 10 young job applicants has been denied due to their online reputation. Companies are concerned with employees’ personal behavior more than ever, and brands are leveraging customer data for increased sales.’ If you work closely with your HR department, check this out and let us know the scoop.

When Social Media Escapes the Web

5:00PM – 6:00PM
Less important for public companies that don’t have customers. But incredibly interesting for event marketing and real-world analytics. If you’re trying to find a unique approach to earnings call marketing, this might be the session for you as well.  A number of stores are experimenting with ways to integrate social media into the physical environment in an attempt to influence customers’ purchase decisions.

No No: A Dockumentary

5:00PM – 6:00PM
No No is a Yes, Yes for sure.

audio earnings call checklist

Tim Howard

Tim is our CEO at IR Smartt Inc. He leads the strategy and business development teams, driving the company forward. Tim's previous professional experience included extensive work in Journalism and Online Publishing.