EARNINGS CAMPAIGN RESULTS
This approach will maximize the visibility of your earnings release with buy-side analysts who are active online. Results have included over 300% increases in call-day trading volume and over 200% increases in buy-side analyst turnout to the earnings call. Case studies are available for download on our corporate blog.
The charts below show the increase in trading volume for one of our ~$2B Market Cap clients in 2014.
HOW THEY LOOK
HOW WE DO IT
Which buy-side funds do you want as shareholders? During our pre-call phase, we work with your company’s IR team to research and target the right funds, source contact details for their analysts and begin the process of positioning you in front of them. At the same time, your existing audience is gently nudged to participate in the call (or engage with the release) using voicemail drops, email reminders, repurposed content and carefully targeted social media notifications using a defined custom audience.
The result will be more people on your company’s earnings call than ever before. Since having more of the right participants will equate to greater trading volume in the days and weeks following the call, we measure participation against key market metrics and provide detailed reports
This process actually starts the previous day, as your earnings release goes over the wire. We push your quarterly earnings infographic (produced from the release) and queue up micro-content for the call. As your call progresses, micro-content (Tweets, StockTwits etc. ) is pushed live to the public and then positioned in front of your target analysts using online advertising. NOTE: All micro-content is approved by counsel in the days leading up to the call.
Your call participants are cross-referenced with your current shareholders and anyone who wasnt available gets an email reminder that there are other ways for them to access the call. The email includes links to the earnings call podcast, transcript, replay and Audio FAQ. These resources are pushed through your social channels and supported by targeted ads and custom audiences. The result will be 200+ potential access points for the buy-side analysts you targeted to engage with your release.