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Google’s New Privacy Policy and Your Public Company

Google announced on Monday that it would be enacting a new privacy policy that, when customers agree to it, will allow the company to collect and store information across all of its services. Not only that, but Google will share information gathered across those services in order to “maintain, protect and improve” the services, but also to target search results and ads for each user. There is no way to opt out of the information-sharing aside from deleting your entire account and saying goodbye to your Gmail, YouTube videos, and Calendar, among other things. Users may feel that this is a backhanded gesture on Google’s part, but the new privacy policy may also raise issues with the company’s agreement with the FTC.

Google has been able to see and use its users’ information for a long time, as in targeted ads displayed alongside Gmail. With the new privacy policy, Google will store information from all of the services a person might use, including location and application information from smartphones, Google Wallet, Google+, your search and viewing history in YouTube and Maps, books you browse, RSS feeds you read, and your Blogger posts marked “private.” The company can then share that information across all of those services.

Is this all an over-reaction?

Tim Howard

Tim is our CEO at IR Smartt Inc. He leads the strategy and business development teams, driving the company forward. Tim's previous professional experience included extensive work in Journalism and Online Publishing.