How can you create a social media network effect in your investor relations program? Network effects are not easy to achieve, in fact creating viral content is one of the most difficult things for marketers to achieve online. Virality in investor relations content is even more difficult. Here are some tips from IR Smartt on creating social media network effect.
This video covers a number of social media issues. The central one being, how can investor relations firms and investor relations officers use social media to spread and market their ir message. While email and snail mail have been popular IR tools for promoting company content, social media represents a huge opportunity for IROs to use happy investors to spread the message of the company, Darrel Heaps and Sheryl Joyce explain the details inside.