INBOUND INVESTOR RELATIONS
Do you know which analysts, investors and activists are visiting your IR site? If not, you dont really understand the makeup of your online investor audience. An inbound investor relations campaign will give you actionable intelligence on who your investors really are. What are they most interested in? How does this square with their market participation? How can you provide them the information they crave?
WHAT IT LOOKS LIKE
HOW INBOUND WORKS
Well take your existing pitch materials and make them beautiful digital assets that have the potential to drive new investors to your company and involve them in your story. You already have a wealth of information, let us put it to work on the web.
Most IROs are seeking more coverage from the right analysts. We use a range of online research techniques to find the right investors for your company. That means low-hanging fruit and companies with less public profile. The very people you need access to.
Get your message to your target shareholders by using carefully placed advertising on financial and social networks. Online advertising it the most accurate and cost-effective way to target investors with your digital message. Well setup the process to capture leads for you.
Get detailed analytics on the investors, analysts and activists that are visiting your website. Cross-reference this with your institutional shareholders and discover opportunities to reach out to potential investors who are already engaged in the story. Records of everything are kept in a detailed investor CRM.
Create automated workflows to handle inbound requests. While you might not have time to call every institutional holder, there are other ways to keep them involved in the story. Well setup a framework for handling requests that minimizes the time you spend with retail and low-value shareholders.