All humans evaluate, store and recall data in visuals. Whether we’re listening to an earnings call or sifting through a spreadsheet, our brains are constantly creating images for us to store the stimuli we’re exposed to. This process requires considerable cognitive load which results in errors, oversights and omissions.
Make life easy for the analysts and investors who are following your story! Use data visualization to create these images so their brains don’t have to. The result will be fewer errors in research reports, less time spent chasing down those incorrect assumptions and greater accuracy in the recall of your data.
HOW THEY LOOK
HOW IT'S DONE
Do you have a handle on the data that is specific to your company? Non-GAAP metrics are crucial to telling your company’s story visually. Yes, ESP is important in some circles. But with analysts constantly trying to find investment advantages, your monthly active users (MAUs) or the expected cost savings from an internal recycling program might be the key indicator that really moves them to action.
You already have a wealth of information at your disposal. But how can you use these data points to explain your company’s trajectory? Our graphic designers will work closely with your internal team to uncover the story in your data and use the right metrics to engage your investor base with it.
Most of the data points you’re likely to visualize will be used to demonstrate changes over time. Despite their ubiquitous use, pie charts are incredibly limited in their ability to show change. In fact, all data visualizations have limitations. We’ll ensure your infographics display your data in the most effective way possible. That way, your infographics will be easy to understand and use as a basis for further exploration of your story.