Creating an online conversation around your company doesn’t require that you disclosure more material information. In fact, creating micro-content can have as much or more impact than issuing another press release. Micro-content is more attractive, more engaging and easier for online investors to share than a press release link. Yes, your press release is still important. But between press releases, your company can use carefully placed and promoted micro-content to continue the conversation and spread your story.
WHAT IT LOOKS LIKE
HOW IT'S DONE
Creating micro-content doesn’t just mean Tweets. Were talking, graphics, charts, images and more all taken from your existing materials and turned into beautiful, shareable digital content. Remember, you’re not disclosing more material information, pushing micro-content is simply about providing a greater context and transparency to allow investors to better understand and more easily share the message.
Setup a publishing schedule with micro-content timed to send out at the most appropriate times. Your audience is liquid, they’re constantly accessing information in different places at different times. Well optimize the delivery of your micro-content so it reaches every member of your investor audience.
On a monthly basis, you’ll receive detailed reports on where your investors are accessing your content. Micro-content is an integral part of our inbound investor relations campaigns, but can be employed as a stand-alone content product. We use reports to recommend future content releases and identify individual audiences.