60% of all traffic to your company's website comes through Google searches alone. Does your organization control page #1 of search results?
The first page of a search for “your company” is more crucial than your website home page. This is your first point of contact with potential stakeholders. In order to guarantee online branding, your company MUST control the first 10 search results. Less than 15% of Fortune 500 companies can say they do.
SOCIAL MEDIA PROFILES
Even if you’re not ready to engage with the public via Social Media, claiming this real estate is crucial to minimizing the risk that someone else will. YouTube, LinkedIn, Google+ and other Social Media profiles routinely appear on page #1 of Google search results. IR Smartt will create and claim these on your behalf to ensure a positive brand impression when people search for you.
The vast majority of retail investors research a company’s management team online before making an investment decision. This is no less true of institutional investors. The SEC’s recent Social Media Guidance proved beyond a doubt that your company’s executives are powerful IR tools that should be utilized whenever possible. Executive Branding of your C-Suite is a central focus of our campaigns.
WEBSITES AND INVESTOR CENTRES
Social Media profiles are great for engaging with investors, but your company’s corporate website is still the information hub. We employ an in-house team of graphic and web designers whose focus is exclusively on building investor relations-focused websites for public companies. We also provide clients with simple IR subdomains to handle all your regulatory information.