IR Smartt Releases #IRChat Google+ Community

#IRChat on Google+In an effort to create more conversation and industry collaboration from the #IRChat stream that has appeared on Twitter recently, IR Smartt and our partners have begun working on a Google+ community devoted to the Investor Relations industry.

At present, more than two dozen posts on Twitter use the #IRChat Hashtag everyday. Yet most of the links are self-serving and engagement is minimal. The Google+ community we’re trying to start here is aimed at collective collaboration to provide the best resources to all IROs and industry representatives.

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Live Q&A : Social Media and Investor Relations

Social Media for IR Q&A

This week, Q4 Web Systems and IR Smartt will be teaming up to deliver our first Live Q&A on how Public Companies can use Social Media in their Investor Relations strategies. The idea was first thrown about a few months ago as a way to give clients at both companies an opportunity to benefit from a shared community of Investor Relations professionals who are using Social Media in their day-today communications with shareholders.

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Google+ Pages for Investor Relations

google+ investor relationsFor public companies seeking to improve their online visibility, Google+ should be on the radar. Google Search, Gmail and Chrome are dominating their respective applications, and it would seem that over time, we’ll all become more accustomed to using Google+ as a Social Media tool.

Even though Google+ Pages for Businesses are still in development, they offer dozens of functions that you simply won’t find in Facebook, Twitter or LinkedIn. With all of the existing integrations with other Google tools, and new features being released periodically, now’s the time to create a Google+ presence before uptake peaks.

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Google+ Profiles for Investor Relations

Google+ pages Investor RelationsWe’ve been getting the following question a lot this week: “How should a public company use Google+?“.

On first glance, this might seem like a tough question to answer. It’s been widely publicized that you can’t use a Google+ Profile as a business. In theory, this throws up communication obstacles for a business (especially an emerging business) because your feature set as a Google+ Page alone is incredibly limited. The result? IR professionals seem to have dismissed Google’s primary Social Network (Google+) as being an effective Investor Relations tool.

But we strongly believe this is a misstep. Here’s why…

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Google’s New Privacy Policy and Your Public Company

Google announced on Monday that it would be enacting a new privacy policy that, when customers agree to it, will allow the company to collect and store information across all of its services. Not only that, but Google will share information gathered across those services in order to “maintain, protect and improve” the services, but also to target search results and ads for each user. There is no way to opt out of the information-sharing aside from deleting your entire account and saying goodbye to your Gmail, YouTube videos, and Calendar, among other things. Users may feel that this is a backhanded gesture on Google’s part, but the new privacy policy may also raise issues with the company’s agreement with the FTC.

Google has been able to see and use its users’ information for a long time, as in targeted ads displayed alongside Gmail. With the new privacy policy, Google will store information from all of the services a person might use, including location and application information from smartphones, Google Wallet, Google+, your search and viewing history in YouTube and Maps, books you browse, RSS feeds you read, and your Blogger posts marked “private.” The company can then share that information across all of those services.

Is this all an over-reaction?

http://www.readwriteweb.com/archives/tech_world_overreacts_to_googles_new_privacy_polic.php

What Google’s ‘Freshness’ Update means for IR

google freshness investor relationsSomething about Google and their algorithm update from earlier this year, I think it was called “Caffeine” or something or nothing but whatever so shutup.

Things, stuff and something about how POF is dying and Vancouver is going to go under. Also .ca’s are terrible and Blogger has actually declined as well. Is there something in here about press release websites starting to suffer in terms of search visibility.

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