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Handling Activist Investors Online (SXSW 4)


Day 4 of SXSW 2014 represents a huge opportunity for IROs seeking to find out the latest strategies for handling activist investors online. In fact, almost all the best sessions today are about onlien dispute resolution in one way or another. We suggest taking special note of the Justice 2.0 and the 11:00am about changing the views of online audiences. Because while you might not be able to change the views of your activist investors online, you can do it to their listeners.

Justice 2.0: Online Dispute Resolution

9:30AM – 10:30AM
I hesitated before I put this event on our schedule. It’s rare to find conflicts between company and investor online, but when it happens, you could have a proxy dispute on your hands. ODR involves an interesting set of tools that IR professionals can apply during a proxy dispute or whenever you’ve got a challenge with and activist investor online. Products like Zendesk and Desk.com can be useful as CRM, but we think blogging and Twitter are the best investor relations tools for tackling an activist investor in social media. I’m especially keen to hear what Colin Rule Co-Founder, COO of Modria has to say on the topic. A good way to start the day!

[Simulcast] A Virtual Conversation with Edward Snowden

11:00AM – 12:00PM
There’s a lot of conversation online about conversation online. More specifically, who is listening? While its easy to assume that the Ed Snowden presentation will be all hype and propaganda, we think there’s a lot of value here from an online branding perspective. Many online applications and businesses are switching to encrypted domains and security systems in the wake of the spying allegations raised by Snowden’s security leaks. It will be interesting to hear what the trends are in online security and privacy and how this might apply to your company’s disclosure policy with respect to Social Media. Get to this.

Is It Possible to Change Someone’s View Online?

11:00AM – 12:00PM
This is an idea many of us outright reject. But perhaps that’s hasty of us. We are witnessing a profound transformation in the way that people are able to learn about a dizzying variety of life experiences. Anonymous sites are transforming discourse in how people are able to learn – from the more nontraditional life experience to the more mundane. How is this disruptive shift affecting other forms of media and changing the way that people form their beliefs and opinions?

Generation Mash-Up: Y Bother?

12:30PM – 1:30PM
How do Generation Y employees interact with Gen X and Baby Boomers in the workplace. If you’re in any of these generations, this session should give you some great tips on how the generations interact and some of the pitfalls of interaction.

Dive into Social Media Analytics

3:30PM – 4:30PM
We take a lot of this for granted, but IROs should definitely dive into this session. Arm yourselves with some more ammo when your CFO asks ‘what’s the ROI of Social Media?’. Karen Galiger of IBM Social Media Analytics should have some great insights for using analytics to tweak your campaign for efficiency and to keep costs down. Also, if you know anything about Gnip – Robert Johnson, their VP Product Strategy will no doubt have some great info about trends in Social Media engagement data.

[Simulcast] A Virtual Conversation with Glenn Greenwald

3:30PM – 4:30PM
Glenn Greenwald should have a slightly different but no less passionate view of online security, privacy and encryption. While the Ed Snowden panel will have a lot of stuff for the average internet user, Greenwald’s session will be more about media ownership and censorship. He’ll speak out about encryption as well no doubt. Which has definitely been a trend of the conference so far.

Oklahoma Interactive

8:00PM – 2:00AM
Time to wind-down. Oklahoma has many established and emerging interactive companies. Join us for food, drink, entertainment, plus an Oklahoma pitch competition. Thebuffalolounge.com #SXSWBUFFALO

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Tim Howard

Tim is our CEO at IR Smartt Inc. He leads the strategy and business development teams, driving the company forward. Tim's previous professional experience included extensive work in Journalism and Online Publishing.